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Serbia is poised to be the world's top European destination. It will do it without the things tourists are trained to want, because the world is about to change its mind about travel.  A Serbian highlight. Drinking rakia with new friends. Cheap flights and growing economies have created a massive populace of new tourists. The industry which funnels them into the world is based on creating inflated expectations. Think about how much fun you'll have on your 5 day tour through Europe!
This paradigm is good at making money, but terrible at providing what we deeply crave: connection. Expectations ultimately let you down. Things are never as rosy as imagined, or as glossy as their marketing. The romance of Paris will evaporate when a local is rude to you, the "cultural experience" in Vienna will sour when you notice the only Austrians in the room are being paid, and Stonehenge won't provide the wonderment you hoped to feel because you were quickly marched around it by a person holding a mini flag. This disappointment will lead this new populace to the same conclusion most travelers eventually reach: Travel is better without expectations. A destination is more impactful when it's allowed to define itself. Enter Serbia: a country with a minuscule presence in the travel market. You probably know nothing about this destination. Perfect! Come without reading a single article. What a treat to open a destination like a Christmas present, with no idea what's inside that big box. Serbia has dodged the mainstream trap because it doesn't have many marketable checkboxes. There is no Everest, no Vatican, and no Eiffel Tower. It has a subtle charm and beauty which can't be easily defined in a tourist brochure. It's simply genuine, open, and honest. What that means to you will have to be defined through direct experience. When today's multitude of new tourists mature they will desire a deeper level of travel. Serbia is ready to provide.
25 Comments
Caz
7/5/2017 02:22:08 pm
Couldn't agree more! Serbia is not at all set up for tourists and that's what makes it such an experience. Plus the people are so thrilled (and surprised) that you have come to visit and so eager to show you a great time. Real people, real food, real places, real experiences = authentic travel!
Jonathan
8/24/2017 08:58:30 am
Well said Caz!
Tânia krstic
7/6/2017 02:55:55 am
Lovely country! You fell at home! Nice people, food, restaurants, places to visit. I ❤ this country! Go to visit Serbia!
Jonathan
8/24/2017 08:59:29 am
I definitely felt at home. And I'll definitely be back! Thanks for your comment.
Katy
7/18/2017 05:34:25 am
damn, recently returned from the Balkans, I would have gone to Serbia if knew that it's road less traveled recommended
Jonathan
8/24/2017 08:57:41 am
There's always a next time! What was the highlight of your Balkan trip?
Katy
8/26/2017 01:48:37 pm
So... First, the road in Montenegro, all roads are in the mountains. In my country the road construction is still a problem, so for Russian to see the roads paved through the mountains is very impressive. And in these impenetrable places there are old fortifications, which were attacked by the Turks (how did they get there and why?) 2.Hospitality of locals. Due to the accession of Montenegro to NATO our propaganda media denigrate this beautiful country and its people. It doesn't surprise me but I was surprised that for locals (and Russian locals) this topic is not worth a damn. Also I noted Serbian language with vowels almost missing, a large number of monasteries, and pretty Croatian guys who don't pay attention to girls (they say that the local ladies have a stern temper)
Ben Johnson
12/16/2017 06:13:40 am
Serbia. What a great country! One of few left where people are honest, warm and genuine.
Jonathan Legg
12/23/2017 08:29:26 am
Thanks Ben! I appreciate the feedback. You're absolutely right about the honest, warm-hearted locals. Can't wait to go back. 3/23/2020 05:36:15 am
5/22/2020 11:08:33 am
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Beyond the personal growth, travel also plays a vital role in supporting local economies and promoting sustainable practices. Responsible travelers seek to leave positive footprints, supporting local businesses and initiatives that protect the environment and cultural heritage. By choosing eco-friendly accommodations and engaging in ethical tourism, travelers become advocates for a more sustainable and equitable world. 8/7/2023 01:14:27 am
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